Nourishing Wellness: SAMA's Personalized Platform for Sustainable Health Solutions
SAMA, innovative health and wellness platform offering food and health solutions
Successfully acquired early clients prior to launch, validating its impactful approach to sustainable wellbeing
Aug 2022 - Dec 2022
Overview
Team Make-up
Product Designer (My Role), Company Principal Associate, Software Engineer and Developer, UX Researcher
Tools
Figma, FigJam, Miro, Adobe Illustrator, UserZoom
Time line
6 months and on-going (client portal development)
My Role + Impact
Problem Statement
User Research
1. User Interviews
Understanding the Users - User Persona
Persona 1
Rishi Trivedi
Age - 34
Education - MBA
Hometown - Ahmedabad, India
Family- Married, stays with wife
Occupation - Financial Analyst
"As much as I am excited to start my day and go to work, I wish I am able to take out time and follow a healthy lifestyle and not compromise it between my busy week."
Goals
1. Cook healthy meal, for 5 days a week.
2. Make sure to cook variety of meals to ensure sufficient nutrition intake
3. Wish to give equal importance to health as much as he gives to work.
4. Feels motivated to incorporate healthy lifestyle but wants to make it a part of daily routine and everyday habit.
5. Have access to healthy recipes and not overwhelmed with a lot of information available online
Frustration
1. Tries to incorporate and cook healthy recipes, but fails to follow on regular basis
2. Frustrated as he is left with no personal time when he manages to cook and work.
3. Feel guilty compromising their health.
4. Helpless and overwhelmed with a lot of information online and not know what to trust and rely on
Persona 2
Sylvia Gilani
Age - 44
Education - Environmental Science
Hometown - Pune, Maharashtra
Family- Married, stays with husband, a kid
Occupation - Environmental Conservationist
"As an environmentalist, I love connecting and conserving our nature. I know nature has so much to offer, which if used wisely and consciously can lead us to a healthy and sustainable lifestyle."
Goals
1. Build a healthy, sustainable lifestyle as part of their daily habit.
2. Cook regional healthy meals for the family.
3. Follow a sustainable diet on daily basis.
4. Ensure nutrient rich meals for the family, especially for the kids.
5. Quick access to meal plans.
6. Innovative healthy recipe for kids.
Frustration
1. Fails to cook home-made meals on regular basis.
2. Ends up with no personal time after work and cooking meals.
3. Ends up being frustrated and guilty compromising her and family’s health
4. Feels tired and annoyed to manage meals after work.
5. Cannot balance well between work and healht priorities
Persona 3
Mrugni Jaiswal
Age - 24
Education - Bio-Medical Engineering
Hometown - Mumbai, India
Occupation - Student
"My utmost priority is to finish my education, and complete it with the least financial burdern."
Goals
1. Avoids ordering outside meals.
2. Avoids extra expensed.
3. Prefers home-made quick meal recipes.
4. Prefers less time consuming meal preparation methods and meal plans.
5. Not stress about food between work and not feel guilty about health and finance.
Frustration
1. Left with not time between work, campus job and study.
2. Left to compromise personal health.
3. Ends up eating junk and outside meals.
4. Guilty to spend money on food and also compromising health.
User Journey Map
Ideation
Site Map
Ideating - Wireframes and Low Fidelity Prototypes
Hi-Fidelity Prototype
